|Former Sales Director of Eurosport Television, David Orman, Named VP Advertising Sales for UK & Scandinavia at Massive Incorporated|
NEW YORK CITY - JANUARY 16, 2006 - Massive Incorporated, the world's first and only video game advertising network, today announced that David Orman, previously the Sales Director at Eurosport Television, has been named Vice President of Advertising Sales for UK & Scandinavia. Orman is charged with expanding Massive's sales teams in these key regions and driving revenue from the dynamic ads that Massive integrates into top video game titles across all platforms, including PCs and consoles.
Orman brings a wealth of sales experience built from over eight years with Eurosport Television. Orman's key roles included running a London-based sales team with pan-European clients, managing the Pan-Nordic sales team based in Stockholm, and heading up the US market and recruiting sales agent teams on both the East and West Coasts. Orman also led pan-European forecasting, budgeting, recruitment, personnel and trade marketing.
"David brings significant breadth and depth to our sales efforts and to our overall business expansion throughout Europe," said Nick Loria, Executive Vide President of Ad Sales for Massive Incorporated. "His multi-platform media experience is critical for marketing the unique opportunity offered by MassiveTM the ability for advertisers to be able to deliver customized, real-time brand messaging to the growing gaming audience."
Orman was a member of the Eurosport Commercial Board and instrumental in the development and implementation of a sales strategy for international advertising campaigns across three channels, Internet and mobile platforms, including Eurosport, Eurosport 2, Eurosportnews (outside of Europe), Eurosport.com and Eurosport Mobile.
Orman began his sales career at EMAP Communications.
About Massive Incorporated
Massive Incorporated has created the world's first video game network across all platforms. With its patent-pending technology, Massive dynamically serves advertising across the largest aggregated network of premier video game titles and delivers measured results on consumer interaction with this brand messaging. Massive has partnerships with 29 leading game publishers, over 60 blue-chip advertisers, and has served over 20 million game sessions, to date.
Advertisers representing all major categories include Coca-Cola brands, Comcast's G4, GameFly, Honda Element & Honda S2000, National Highway Traffic Safety Administration, Navy, NBC, Nokia, Panasonic, Paramount Pictures, Sci-Fi Channel, The WB Television Network, TLC, T-Mobile, Universal Music Group, Verizon DSL, Warner Bros., and XFM Radio. Massive allows publishers and advertisers to capitalize on the largest cultural and economic entertainment force in the world. Massive was selected to AlwaysOn's 2005 list of top 100 private companies. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta, Tobat Capital, and Newlight Associates.